We also managed the breathtaking hot air balloon event at the Tour Eiffel.
For the first time since they were invented, hot air balloons were flying the Paris skies. 20 huge balloons were set in front of the Tour Eiffel as part of the Official events for the year 2000 .

The public was invited to board the balloons for an initiation, whilst the sponsors received their guests in tents bordering the balloon landing area for lunches and dinners in front of the Tour Eiffel. It was a momentous occasion.

The Galeries Lafayette, the major Parisian Department Store (and the most visited monument in Paris), asked us to develop a recommendation for organizing American events in the store during this exceptional month.

For several months we gave our advice to their services to help them conceive and organize this event, while also coordinating the relations between them and US official services such as the US Embassy, the City of Los Angeles and many other contacts in the United States .

For this unique event, we organized for the exquisite Charolette Richards (the world famous “Wedding Queen of Vegas” who has married a large number of celebrities, and performs wedding ceremonies at her Little White Wedding Chapel) to organize renewal-of-vows ceremonies at the Galeries Lafayette. Charolette's ceremonies have been featured in numerous shows all around the World. For this event, we re-created the decoration of a wedding chapel in the middle of the store and asked Charolette to celebrate renewal-of-vows ceremonies for what happened to be very emotional moments in the Galeries Lafayette.

Born For Events also organized a major European road show for De Beers, the major Diamond Mines and a major European jewelry Brand. This allowed the public to discover the unique diamonds made available for this unique event by De Beers. And for the brand to benefit from media coverage in addition to meeting clients and prospects in each city. VIP event dinners were organized each evening for the brand's clients and for its clients' top clients.

This road-show was organized aboard a train that traveled all through France during a three-week period, stopping each day in a different city. Thanks to a major national and local advertising campaign, the public was invited to board the train for a free visit.

Aboard the train, a team of twenty-six decorators built a stunning décor in record time for the event.

Each of the more than 150,000 visitors traveled through time and space, learning first about the history of the Sun over the centuries, seeing an Egyptian pyramid and an Aztec solar clock. The visitors then moved on to a reproduction of the Apollo cockpit, listening to the final countdown, before walking on the Moon alongside Neil Armstrong and hearing him say his world-famous, " One step for man, one giant leap for mankind."

The visitors ended their visit in a lifelike reproduction of a little European village, where the darkness at noon was stressful, where you could hear dogs barking to death and learned that birds fell to the ground. The visit then went on to the sponsors' carriages before each guest left the train with a special pair of Eclipse protection glasses.

Thanks to this spectacular road show, not only were we able to directly inform 150,000 visitors, but we met more than 300 journalists aboard the train. This generated unprecedented media coverage and made the phenomenon and its dangers known nationwide.

Born For Events organized a semi marathon in the streets of a major Parisian suburb, fully sponsored by Brita water-filters who were yet unknown in France. Our clients enjoyed the sight of several-thousand participants all wearing Brita colors during the event.

Our team had the crazy idea of organizing, once again for Brita (who was unknown in France and had little advertising budgets), for the first time in the history of this sport, a pole vault event in the street. The public was able to watch demonstrations by pole champions who accepted to take the risk on such “unknown grounds” because they were excited by the idea.